
The bill is simple. If it’s AI, it has to say it’s AI.
People deserve to know if what they’re looking at is real or not when making purchases. This disclosure will be clear and conspicuous in the same medium as the content generated to help consumers make better-informed and more secure purchases.
We also hope to curb possible misinformation by malicious authors who knowingly or recklessly generate and spread this content with the goal of fooling the public.
Artificial intelligence is becoming a more prevalent component of our everyday lives. As AI becomes more sophisticated, it will be impossible to verify the author of material and content produced. Additionally, the questionable veracity of some AI content has the potential to spread false information or images.
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